!
o.tlr
io,J.t.
,5
tC, lii~mln] r~pOl~llolln r lira warilb)~ .~l:lt cnlcnt in Ill[ elgtiret
t ¢'
8~l',-erllseill~lll~; tllld nil IhG ...knge ',li!l sor/'e a~ IIe eOBStali~
¢era nder t, Ihc lea t i hllzlil't sl BIR] IH~Lh~r believes Lh~t the
warnltLg stateiue.t ~houM be ~trengdlened. (P. b.)
~11 oBru ~[~¢~Ct)' I(~ It~l~.lltitl~ IL~tlL~I~ t'3 ol'creO[ll~ their"
nl d - ba~ e .r
i~ reties. (P. b.)
target for t ,levi+ed elg.retle t~dx'vr ti~ing. (P. 13.
Jt Iomld in 19~4 such advertising toolltMn Iwos ~rlnelpM
ele hen s--a put tawal td Ilia d e+ir,t b~ih v of t'igiLret t e sm.ki[tg
~1 d ii~siir it T[ '¢~; O~ the relative ~i~t~*" ~I Women sm~kil/g. C~Illll~ rL~oll
o[ flip Ctil.ft, llt ~dlol-(~ill~ %~iLIi ih~ ~ldver(~i[l~ revlcwed Ill
1Dfi4 ill cou mu'I~.]l wilh Ilia Cimlnd~slozl's Ir~tde ~e~,dution
rule }rm.eedlu.~ .~ho~'s thnt there ll~ts beeil no signi~cgo~
¢hiulge iu the bLLSh' ~lpl,e:d~ made..Advcr~i~in~ eon!im~e~ to
p e c y e } Oallt t.zurds. 1 p4. 14 ullt] I~.
• * + clgltrcttt, udverdsetuenlt, luridly ig~?re the hc~llth'
h~rd$ i~s~-d b~. ~;mok Ig. ~.lR}tlle~- ii,~ ~eet of ct~tlrctLC smok-
ing a s I ~o g t,re , all~ luls viial hll dicatlOll~ in lermso[
health h~xz;~rd, i~ lilt' ~[~et l[lltl elgare~t~ smoking is strongly
be, bit f0rmiLIl~. P, 23.)
tllel ~ a 'c I r +II Igat .n ~f the+ cl,.-0r~tte code, theig themes
and biigic itb I;It'l r,,mMn unchanged. Cig,wette ~dverti~hl"
eonthmes to pr,mlnt e the idea th~tl~ cigarette smoking is blltl~l
pl~:asurablt' e.ild harmless. (P. ~6.)
)'rum Ihe 1965 F'l'C report:
"l~]ti~ mecms t}litt, Oil dle tlt'eiiige, eac}l U.$. ~n~lablhlIll
vewed 66.75 tc ~x'i~ed clgarett~ eomauerei~ls in 1 month.
Durbl~ J~mli+lry 19~.~ " + * ~xpo~ure r~xtes of 60.85 per
teeiuxger aud 44.5 ler child, as o) ~o~ed t~ GG.75 per m-
htdoilatll. It wt~uld ~eem that tll~ teenage r~te is not ~pllre-
¢ittbly I~lwer thun ~he hdl,~bh~nt r~lte alld that the rilte
aria ge ire sow only whe;irom)~@ed to • very high
llduit riite. ( crllhdv Ilia ex ~ e "ate allioilg children is zlo~
Iowl air ~ltte'soIse (~l. lO i~ildll.)
11~¢ 0F ~ " (. '~ -¢+ CC' II eli } s b " ~L*mi~er~ i~[ Ilia
C glll'e Ic I I [ I~ rv ~* •, i r I~,~ tll~ ills llll) ~[ ~IIIBt~B~IOB
tlir~ e~ e )" ehl 1 fluid and dr ng ehaln~ arul to hlllt
a Publil" lleallh bvi'v~ee ctll~ ~t~igll to lubllelze the ~ct thai~
t, rg¢ nunlb~rs t~[ doctur~ lave g~v~n up cigarett~~. (P. ~4.)
~rom the 1909 l~l'C reigort:
~'h e ~1 I)" t>¢ d towlird fe~t'cr ¢xllosilr~-~ to tele¢tsM
¢i~aretle cl,/llrllerei.ll~ i~ ap ll*~tld~d~ ~xliof~lr~+ r~.~¢6 gOlltll~
c, . , 1 , )
Io be e,xtremel) b~gb. f] * 1..)
ill g qlertd, eltrr¢lll cigtirette ~uIvt, rtlsh~g le~wes tbe im-
plx~slou tl.a. elp=u'ct I e smukhlg i~ a heiddly activity mid one
whose ri~k, to the cxteut itutl it .t'xiM$ ctln be reduced
through the pres,.nee of t~ filter. (P.260.
L"
Congress 1stzession,
Senate, Public Health Cigarette Smoking Act of 1969, Mr. Magnuson, From the Committee on Commerce, Submitted the Following Report Together with Individual Views (to a Accompany H.R. 6543) En ID26124491 
Hot ~ v r le~ ,~}K L e fe ~-~ [ ~ )Ill ,~d 31¢)t Oll]y oD [ho
,¢] arett~ 9at'k,lge'but on cigareLl~ ven(Lilig FLltkPIIItLe~ BiLd l[l ~][
~+~'er t~sern¢ n t s
"3 Ievel, of 'l r' a e ) ne jn clgtwette ~nmke sho~lhl be )ub-
she O , ~Lre te ctCkaTe~ on ¢l~;Ir0tt~ V~lldlii~ {}li~ a~ u needed forward step and wllf
~Ollt~tlttt to be imerosled ia its further dove opment.
~[)~K~.L TRA~ COMMIS~]O~ R~pORTS
The Feder~ Tr*~de Cotn~nlsslon hasalso mude three anmlal reports
ur~u I o he req tire cuts of sl,etlaa .5(I])2 o[ the Fetlera] Cigllrette
~tbeling and Adl+c'rti*ithg Act,. "J'l~e [o[Iowing are ~iguiflcan~ excerpts"
[rom each of tln,~o re i~rts:
}'tom the 1967 F'I ~' ret)orl:
Tlltrg • .*. r Y o ¢V tltIl¢'e thl~t the %%l;tll~ll~ Stl~[erfi81~l.
o ¢ ~areite i:;eka:'es has I a iv significant effect. (P. 4.)
¢xs g r~rs intl the ex '~-,ng lO¢3-1)nlllmete.r leu~th
iiil ul*ll b g,~ }i~*~ ~X rll*iillig c'igarettes also eX Ioso tile
'~noker ogre er linloillll~ O[ t:tl ~*iid ullelitine, xnllkilig
th¢ll If) elitlilv e z l~'tl sI • * p.~ .
Beeau-o ¢.i..arette snl(ikl i~ i~ s~ ~trongly hid)it formula.
s I<e • lit it iI~iidk" iilr~ed • oliary ~tal~ntelXl Will
have IltlV effe.t ¢)n i'(lliltnle~ ¢~lirette sniokI'l~¢, ]+of the
ilfform~t'h.i (J cigarette ~tlvi)cers, LLL¢ ~O]II3DL¢'I()II It%O~
packages il d "ll cigarette l "¢r "<e e iv; and other llleii=Ittre~
t at "*lill prom it 'ig~ c ¢ nliulufl~cturers to develop ]e~s
~agard~tis elgar~ttes, ~%.[~o. the Ci)I]lllll~it~ll believes thnt the
i
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